TradeShowHelp.Org

Creating an operational, functional trade show exhibit display that will be effective.  Exhibit 101 Trade Show Tips to get you started.

Some of the basic concerns when you are developing your trade show strategy and marketing and designing your trade show exhibit are quite simple.

Research exhibit costs, so you can find out the cost and begin your trade show budget.

When will your get your exhibit, plan accordingly and map out your trade show calendar at least 6 months before your trade show.

Make sure you know are aware of all the packing and shipping details, with the rising cost of freight, look into light weight trade show exhibit solutions.

Are your trade show graphics interchangeable or universal and if so, what are the costs if you want to change them out for different trade shows

Does the trade show exhibit have any type of warranty.

Where is are they manufactured.

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Can you give me some good reasons why a company would decide to rent their trade show exhibit and not just purchase it outright?

Jennifer

Thanks for your question Jennifer - A lot of people believe that the option for trade show exhibit rental was for the smaller start up comings that were less stable and had smaller marketing budgets.  This is not the case any longer, the value of trade show exhibit rental has grown.

With cost savings & the vast amount of flexibility, trade show exhibit rental allows a company to change their mind when it comes to Product Displays, Demo Stations, Graphics, Kiosks, and branding messages, depending on your marketing objective for any given trade show.

Many companies find that attending several trade shows annually works best for them.  With the flexibility in exhibit rentals, you can add specific accessories to your trade show exhibit for each convention or event you are planning on exhibiting at.  Targeting and tailoring to different audiences with different products and services throughout different markets.

A good question to ask yourself is; What happens when you have decided to exhibit at back to back trade shows or two events happen simultaneously?

This is where trade show rentals can open up several possibilities.  This also gives you the ability to change the basic look of your exhibit, with out the ship, store & refurbishing that you would face with a custom purchased exhibit.

When you own a trade show exhibit, you are responsible for the trade show services, having to store it, have it maintained, ship it to the various venue’s, have it installed and dismantled.  With trade show exhibit rental, that responsibility is taken away from you, allowing you more time for trade show planning, training and strategies.

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What have you changed or added to your exhibit or exhibit design with the changing of the trends in the economy to give it more impact?

This is a topic that was submitted to Trade Show Help anonymously -

We would have to say the following items will give you the impact on the trade show floor that you may be looking for:

• Educate your trade show attendees, focus on products/service that will help their needs
• Large A/V flat screen monitors to give a quick overview of your products/service
• Focus on one or two key points with your trade show booth graphics
• Use rental exhibit display components that will give you versatility
• Create a message with your exhibit booth
• Focus on product displays
• Small & Flexible Exhibits beat the heavier custom exhibits, and help eliminate freight costs.

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Do you have any “rules of thumb” when planning for trade shows, basic guidelines that you suggest that exhibitors follow?

John

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I will be exhibiting at the International Gift Fair/Trade Show for the first time, and I would like to know what items are essential to bring with, beside the products.

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Our company has attended two large trade shows annually in the past, we are considering downsizing our current trade show exhibit and attending several smaller trade shows & conventions during the course of a year.

What are your suggestions for smaller exhibit spaces?

Carol

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Hi,

I’m trying to determine which banner stand and trade show graphic sizes are the most popular. Could you provide me with maybe 4-5 of the most popular?

Thanks!
Lee

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I have been noticing a decline in trade show attendees.

Do you think its a downward trend?

Irene

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